Creator Science #246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]
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Mar 11, 2025 The host unveils an exciting new home studio, setting the stage for a vibrant Q&A. They highlight the crucial balance between technology and human relationships in business. A detailed discussion on navigating potential recession impacts emphasizes value creation and audience engagement strategies. Listeners are guided on effective sponsorship selection and innovative content approaches. Plus, insights into optimizing advertising strategies for converting followers into loyal customers round out this engaging dialogue.
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Course and Community Platforms
- Jay Clouse uses Teachable for courses and Circle for community, prioritizing email automation over platform consolidation for now.
- He offers discounts on Circle memberships to Teachable course purchasers.
Newsletter Metrics
- Monitor newsletter open rates, click rates, and unsubscribes to assess performance.
- A declining open rate or increasing unsubscribes indicates audience dissatisfaction.
Voice Memo Episodes
- Jay Clouse's voice memo podcast episodes have high completion rates (80-90%).
- He values the closeness they create with listeners.