Content, Briefly Where to Find the Best Content Ideas
Mar 9, 2026
Chloe Thompson, a content and marketing leader in SaaS and HR tech, shares practical tactics for sourcing ideas. She explains mining internal Slack, sales and CS meetings, and customer calls for authentic prompts. They also cover using transcript tools, repurposing onboarding content, and running an idea bank to prioritize what matters.
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Mine Slack Channels For Ready Content Ideas
- Do monitor internal Slack channels for content signals and unanswered questions.
- Chloe finds customer wins, losses, product release chatter, and requests in Slack that directly become usable content ideas.
Turn Sales Objections Into Actionable Content
- Do sit in sales and CSM meetings to capture recurring objections and topic requests.
- Eric used sales feedback about unclicked doc links to create a guide that solved a sales objection and supported CS training.
Repurpose Onboarding Content For Prospects
- Do repurpose high-usage onboarding and university content for prospects.
- Chloe recommends surfacing top-accessed help articles and bubbling them up into prospect-facing formats or keywords.