In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from?
Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it easier to do meta-analysis across transcripts at scale.
The conversation also covers external idea sources — private communities, industry publications, and strategic LinkedIn feed curation — before shifting to their personal ideation processes. Chloe shares how she balances keyword lists with a running idea bank, while Eric reveals a clever Slack automation hack that builds internal visibility for the content calendar and invites ideas from across the company. It's a practical, honest look at how to fill your content calendar with ideas that actually resonate.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
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Useful Links:
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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