S2E368 How to Generate 85% of Your Leads in Just 180 Days: The Blitz Blueprint with Brian Buffini

10 snips

Jan 27, 2026

A live breakdown of recent market performance and bold predictions for a rebound. A reengineered 75-day Blitz lead-generation plan is revealed to jumpstart pipelines. Seasonality, timing your outreach, and a system that earns referrals while serving clients are highlighted. Practical structures, weekly themes, and a push for focused 75-day action are emphasized.

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ADVICE

Begin A 75-Day Blitz Immediately

Do start planting leads now with a focused 75-day Blitz rather than waiting for a perfect market.
Commit to the program's weekly themes and actions to turn short-term effort into sustained pipeline growth.

INSIGHT

Sell To The Seasonality Wave

Real estate follows seasonal waves, not straight spreadsheet lines, so time your prospecting for peak windows.
Align your lead-generation hooks with the spring and summer selling seasons when customers are most active.

ADVICE

Focus Intensely For A Short Period

Do focus fully for a finite period: 75 days of concentrated lead generation to reset habits and results.
Treat the Blitz as a short, intense planting season that yields leads in the near term.

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In this podcast recorded at Buffini & Company’s live event, Buffini Coaching Live, held in Las Vegas, Jan. 22, Brian Buffini shares an overview of how the real estate market has performed over the past year and what to expect in this coming year.

Brian talks about why it is so important to understand and pace your business to the “seasonality of the customer.” He also stresses the importance of superior client service and why that will be one of the defining characteristics of those agents who succeed when others flee the industry.

He also previews the company’s reengineered year-long lead-generation program, the Blitz. This highly structured program has assets, videos, and resources designed to help agents fill their pipeline, with the goal of gaining at least one extra transaction a month.

YOU WILL LEARN:

Why the return to real estate’s natural seasonality creates a major opportunity for prepared professionals.
How the Blitz (and the Ultimate Year model) helps you generate leads, serve clients, and duplicate referrals, with the goal of leading to at least one extra transaction a month.
Why agents who are committed to going the extra step for their clients will be the ones who succeed while others fleeing the industry.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“There'll be hot markets, there'll be booms and busts, there always is, but we'll never see the conflagration of circumstances hit us like [it did in 2021 and 2022].” — Brian Buffini

“We're going to help you generate 85% of your leads in 180 days.” — Brian Buffini

“The Dupli-care System is while you're serving the client, you're also going to generate referrals from them.” — Brian Buffini

“Have balance in your life while you grow your business. That's what coaching does.” — Brian Buffini

“If you want to be in real estate, be in real estate. If you're going to sell real estate, prospect and present for real estate. Do a great job for customers, generate referrals, and live a great life for your family.” — Brian Buffini

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