In this podcast recorded at Buffini & Company’s live event, Buffini Coaching Live, held in Las Vegas, Jan. 22, Brian Buffini shares an overview of how the real estate market has performed over the past year and what to expect in this coming year.
Brian talks about why it is so important to understand and pace your business to the “seasonality of the customer.” He also stresses the importance of superior client service and why that will be one of the defining characteristics of those agents who succeed when others flee the industry.
He also previews the company’s reengineered year-long lead-generation program, the Blitz. This highly structured program has assets, videos, and resources designed to help agents fill their pipeline, with the goal of gaining at least one extra transaction a month.
YOU WILL LEARN:
- Why the return to real estate’s natural seasonality creates a major opportunity for prepared professionals.
- How the Blitz (and the Ultimate Year model) helps you generate leads, serve clients, and duplicate referrals, with the goal of leading to at least one extra transaction a month.
- Why agents who are committed to going the extra step for their clients will be the ones who succeed while others fleeing the industry.
NOTEWORTHY QUOTES FROM THIS EPISODE:
“There'll be hot markets, there'll be booms and busts, there always is, but we'll never see the conflagration of circumstances hit us like [it did in 2021 and 2022].” — Brian Buffini
“We're going to help you generate 85% of your leads in 180 days.” — Brian Buffini
“The Dupli-care System is while you're serving the client, you're also going to generate referrals from them.” — Brian Buffini
“Have balance in your life while you grow your business. That's what coaching does.” — Brian Buffini
“If you want to be in real estate, be in real estate. If you're going to sell real estate, prospect and present for real estate. Do a great job for customers, generate referrals, and live a great life for your family.” — Brian Buffini
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