Let's Talk Digitals: Pricing for Profit in Volume Photography

Stop underpricing your digitals — and start running your studio like a profit-first business.

In this value-packed episode, Emily sits down with Carinna Boatwright, owner of SMAX Photography, to talk about what it really means to price for profit and sell all digitals with confidence in a volume photography business.

Emily & Carinna break down how to strategically sell all-digitals packages using PhotoDay, how to structure price lists that guide parent behavior, and why selling digitals the right way can actually increase your average order value—not decrease it.

You'll learn:

• How to price all digitals packages (without guilt or fear)

• The mistakes photographers make when selling digital galleries

• How parent buying behavior actually works in volume photography

• How to use PhotoDay features to support higher-value orders

• The mindset shifts required to move from "photographer pricing" to CEO-level pricing

If you've been undercharging, second-guessing your prices, or avoiding selling all digitals because you're afraid it will hurt your business, this episode will give you clarity, confidence, and a smarter strategy moving forward.

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