#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

9 snips

Jul 4, 2024

Join Dave and Matt as they delve into creating engaging webinars for multiple personas, using incentives for signups, leveraging Reddit for content ideas, and utilizing tools like ChatGPT for content ideation and writing support. Learn about the secrets to hosting webinars that people want to attend and how to maintain audience engagement throughout the session.

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Intro

00:00 • 4min

Creating Personalized Content Using HubSpot and Improving Webinar Experiences

03:57 • 11min

Insights on Webinar Signups and the Evolution of Exit Five Community

14:40 • 4min

Strategies for Content Ideation and Engagement

19:01 • 10min

Utilizing ChatGPT for Design Feedback, Content Ideation, and Writing Support

29:03 • 5min

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(08:20) - - Creating Content that Gets Engagement
(09:23) - - Making Webinar Content Relevant
(12:18) - - Webinar Content Feedback Loops
(16:02) - - Using Incentive to Drive Registration
(20:04) - - When to Use Niche Formats: Understanding Your Audience
(26:11) - - How to Use Reddit for Content Ideas
(27:43) - - Using Popular Community Posts for Onboarding
(29:57) - - How We Do Audience Research

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Learn more about Exit Five's private marketing community: https://www.exitfive.com/

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Brought to you by:

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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