Letting & Estate Agent Podcast Why AI is a load of rubbish for PropTech suppliers - Ep. 2462
Jan 28, 2026
Oli Sherlock, a senior figure at Goodlord with deep PropTech and operational tech experience, cuts through AI hype. He argues AI is often overhyped. He explains sensible, customer-first uses of AI. He warns against relying on AI solely to cut costs. He describes pragmatic AI that complements real systems and simplifies customer journeys.
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Episode notes
AI Isn’t A One-Stop Fix
- AI is becoming meaningful in daily life but it's not a one-stop solution for PropTech problems.
- Oli Sherlock warns against treating AI as the singular fix and urges focus on customer benefit.
Prioritise Customer Readiness
- Move at the customer's pace and prioritise solutions that simplify the customer experience.
- Do not lean on AI purely to cut costs or replace customer-facing quality.
Limited Public AI Adoption In PropTech
- Public-facing AI adoption in PropTech remains limited and rare.
- Oli Sherlock hasn’t seen mass-appeal products that are solely AI-driven in the sector.
