#340: The SportsGrad Story with Reuben Williams

Feb 15, 2026

01:40:23

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Meet Reuben Williams, you probably know him pretty well as the Founder of SportsGrad, but you haven't heard the roller-coaster 8 year journey that it took him to get here.

For the first time, Reuben shares his entrepreneurship baptism by fire, that has been building the business of SportsGrad. From not releasing the first ever industry interview conducted in a hostel in San Diego in 2017, to being made redundant and launching at #1 on the 'Careers' podcast charts, to accepting external investment, to quitting the company, buying it back, and almost running out of money several times whilst navigating a 6 year case to seek justice for sexual assault... this era has been, a LOT.

Now, it's time to evolve again. We breakdown why he’s stepping back from the podcast and who will be replacing him, his advocacy work, lessons in life and entrepreneurship, and future plans for both himself and SportsGrad.

So if you're keen to know about the origins and ongoings of SportsGrad, this is the episode for you..

We cover:

(09:37): Interview begins

(10:31): Quickfire questions

(16:52): Why is Reuben stepping away from the Podcast?

(21:02): The moment he knew it was time to move on

(26:39): The origins of SportsGrad as a YouTube channel in 2017

(43:52): Why Reuben quit SportsGrad after taking on external investment

(50:30): The biggest challenge of quitting SportsGrad to regaining ownership

(55:29): How the SportsGrad Method Program was developed

(01:07:40): What does the next 5-10 years look like?

(01:14:57): What’s next for Reuben in the advocacy space?