Second Act Success: Business Tips & Career Change Advice for Women Write the Book That Builds Your Brand: Amy Vogel on Publishing in Your 40s | #219
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Oct 20, 2025 Amy Vogel, author and women’s book coach who published her first book at 42, shares how writing became a pivot from tech and ministry into publishing and coaching. She discusses using a book as a brand centerpiece. She compares traditional vs self-publishing, outlines the 3 M’s (Message, Motivation, Mindset), and talks accountability, vision, and balancing creative work with coaching.
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Blogging While Home With Kids Sparked A New Career
- Amy Vogel moved from tech sales to staying home with two young daughters and started a blog during naps which led to Bible studies and public speaking opportunities.
- That informal writing practice in her mid-30s became the seed for later books and a pastoral role that used her sales and presentation skills.
Ministry Burnout Became The Pivot To Publishing
- Amy spent ten years on church staff as a pastor while continuing to write, then experienced burnout and the church closing which prompted a career reset.
- During recovery she published her first book and pivoted to self-publishing, coaching, and speaking based on cumulative experience.
Use A Book To Clarify Message Motivation Mindset
- Use a book to clarify your message, motivation, and mindset so everything else that doesn't align falls away.
- Amy calls this the 3 M's framework and positions a book as a brand centerpiece that directs your offers and speaking.