Want to write a book but don’t know where to start, or whether to self-publish vs. traditional? In this episode of Second Act Success, host Shannon Russell talks with Amy Vogel, who went from tech sales and then spent years as a pastor before publishing 5 books and now working as a women’s book coach.

If you are thinking about turning your story into a brand-building book that clarifies your message, motivation, and mindset, this episode is a must listen.

Amy shares her journey to publishing her first book at age 42, why more women are choosing self-publishing, and how a book can become your business centerpiece, instead of a stressful side project. If you’re a midlife creator, coach, consultant, or entrepreneur ready to finally write your book, this conversation is your roadmap.

Key Takeaways:

Qualified to author: Why your lived experience is enough, and why 40s/50s is prime time to publish.
Publish path 101: Clear pros/cons of traditional vs. self-publishing, costs, timelines, rights, and royalties.
Brand centerpiece book: Use your book to drive clients, speaking, and programs, not just royalties.
The 3 M’s Framework: Align Message, Motivation, and Mindset to finish the manuscript.
Accountability wins: How coaching, deadlines, and a plan get you from idea to finished draft.
Vision > hustle: Define your success metrics and avoid burnout while you build your author platform.