Like Mind, Like Body How We Built the Curable App (Part II of the Curable App Founders' Special)
Jul 16, 2018
Founders recount launching an app to reduce chronic pain and the narrow migraine prototype that proved promising. They describe surprising early user results, a TechCrunch breakthrough, and pushback from skeptics. The team explains the app’s four research-backed pillars and how relapses become learning moments. Upcoming product updates and real-life relapse stories round out the story.
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Early User Calls Changed Everything
- John called early users personally and heard multiple people report dramatic migraine reductions within weeks.
- Those phone calls convinced him an app could truly help people recover from chronic pain.
One Reddit Post Led To TechCrunch Spotlight
- A stranger found Curable and posted on Reddit, which led to a TechCrunch article about her recovery.
- That TechCrunch piece massively amplified the app and made the founders' mission feel achievable.
Adoption Still Faces Resistance
- Despite clear benefits, spreading mind‑body pain ideas remains challenging.
- Word‑of‑mouth and online sharing have been the main drivers of adoption so far.