The IAB UK Podcast How do we build a better consumer advertising experience for CTV?
Jul 17, 2023
Join Index Exchange and Warner Bros Discovery as they discuss improving consumer advertising in CTV. They explore audience preferences, ad engagement strategies, transparency, and streamlining ad experiences. Learn about the UK CTV landscape and building a better advertising future.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Analyzing Consumer Profiles and Advertising Experiences on CTV
03:39 • 2min
Optimizing Ad Content for Consumer Engagement on CTV
05:13 • 5min
Building Better Consumer Advertising Experience for CTV: Transparency and Collaboration
10:17 • 4min
Simplifying the Approach to CTV Advertising
14:05 • 3min