How do we build a better consumer advertising experience for CTV?
The IAB UK Podcast
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Building Better Consumer Advertising Experience for CTV: Transparency and Collaboration
The chapter delves into the significance of top-notch consumer advertising experiences on Connected TV (CTV) for long-term success, emphasizing transparency, data classification, audience targeting, standardized parameters for inventory presentation, and collaborative efforts among broadcasters to tackle content classification challenges.
Play episode from 10:17
Transcript
