NARPM Radio HOA vs. SFR: Profit Margins, Growth Tactics, and Hiring A-Players
Jun 11, 2025
Peter Greeves, CEO and co-founder of EJF Real Estate Services, dives into the dynamics of managing HOAs versus SFRs. He discusses the slower adoption of tech in the HOA sector and how leveraging niche marketing can lead to significant referrals and growth. Greeves compares profit margins between both property types, emphasizing distinctive business strategies. He also shares insights on hiring A-players and maintaining a strong company culture during expansion—proving that success in property management is as much about people as it is about properties.
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Pricing and Fees in HOA Management
- Price HOA management fees on a per-door basis, varying greatly by region and community size.
- Understand ancillary fees cover services beyond base management, and unbundle fees to fit community needs.
HOA Manager Responsibilities
- HOA managers focus on financials, physical common areas, and administrative compliance.
- They manage public spaces instead of individual homes' interiors, distinguishing HOA duties from rental management.
Compliance Inspections in HOAs
- Smaller communities often have portfolio managers conduct compliance inspections.
- Larger companies employ specialized compliance teams or can outsource inspections to vendors.
