Ep. 08 - Launching Seasonal Subscriptions for sport with Cleeng. Available today!

An interview with Damien Organ - Head of product at Cleeng

As broadcasters, we know that maximizing ROI on OTT platforms is a perpetual goal, often made elusive by seasonality in sports content. Maximizing ARPU and lifetime revenue have been formidable challenges. Traditional monetization strategies – season passes, annual subscriptions, or shorter event passes - while helpful, still have inherent limitations.

The Cleeng team has taken note of these challenges, and after closely working with sports broadcasting leaders, we are excited to unveil the result - our new Seasonal Subscriptions feature! 🌟

This brand new feature is tailored to the dynamics of the sports season, specifically designed to overcome the shortcomings of current strategies and empower your sports platform to maximize ARPU and LTV.

Are you grappling with retaining customers between seasons? Struggling with customer acquisition outside the early season? Finding it difficult to convert customers to longer plans? We have heard you, and we've innovated a solution.

Our Seasonal Subscriptions feature allows you to align with the exact cycle of your seasonal content and dynamically price your offers throughout the season. It auto-renews at the start of each new season, reducing churn and high acquisition costs that arrive with each new season.

This feature also simplifies product management for your sports OTT platforms while significantly enhancing your revenue potential.

We're here to navigate the challenging tides of seasonality in sports content. With Cleeng's Seasonal Subscriptions feature, say goodbye to expensive re-acquisition campaigns, and hello to optimized revenue and simplified management.

Don't let seasonality hold you back. Try Cleeng's Seasonal Subscriptions today and unlock the full potential of your platform. 💪

To learn more about how this feature can supercharge your growth, check out our latest blog post, or watch the interview with the Head of Product at Cleeng.

#Cleeng #OTT #SportsBroadcasting #NewFeature #SeasonalSubscriptions #RevenueOptimization