
Excess Returns Survival First. Returns Second | Vitaliy Katsenelson on Investing Amid Extreme Uncertainty
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Mar 10, 2026 Vitaliy Katsenelson, CEO of Investment Management Associates and author known for Soul in the Game, offers a concise investing philosophy rooted in humility. He discusses how high valuations and AI-driven change reshape returns. Short sentences cover diversification, shifting from cheap-stock screens to business quality, management integrity as a red line, faster selling when theses break, and treating investing as creative work.
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Quick AI Proof Of Concept Built To Convince A Spouse
- Vitaliy's colleague built a Zillow-linked commute/childcare site in a couple of hours using AI tools as a proof-of-concept.
- The project showed rapid, practical AI application and inspired Vitaliy to encourage hands-on experiments at IMA.
Buying A Crooked CEO Taught A Hard Lesson
- Vitaliy once knowingly bought a stock run by a crook because the CEO owned shares and he rationalized alignment.
- He later lost money and now refuses any company where he questions management character.
Sell Fast When The Investment Thesis Breaks
- Sell quickly when your original thesis is broken and you feel like a patsy at the table.
- Example: Vitaliy sold after a CEO was fired, earnings restated, business model shifted and the stock dropped ~30%.

