David C Barnett Small Business and Deal Making M&A SMB PREMIERE- Peter Roth Small Business Call Centres
May 26, 2025
In this lively discussion, Peter Roth, a seasoned expert in sales and marketing for home service companies, shares his insights on building successful outbound sales call centers. He delves into the future value of call centers in 2025, emphasizing how they can provide a wholesale source of leads. Peter also explores strategies like cold calling and the nuances of navigating the HVAC industry. With tips on optimizing call center technology and fostering relationships with clients, this conversation is a treasure trove for small business owners looking to gain a competitive edge.
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Learning Lead Generation in HVAC
- Peter Roth started in HVAC sales without prior industry knowledge and learned marketing from scratch.
- This experience revealed the lack of effective lead generation strategies in home services and sparked his call center expertise.
Diagnose Call Center Failures
- Identify which component is failing among software, leads, agents, or script when call center results decline.
- Avoid guessing which element is broken to prevent wasting money and prolonging problems.
Use Then Adapt Scripts
- Provide call center agents with scripts to build confidence and consistency at first.
- Allow agents to ad lib after mastering the script to sound natural and increase effectiveness.