BUILDERS Danny Freed, CEO & Founder of Blueprint: $13.7 Million Raised to Build the Future of Therapist Enablement
Jul 15, 2024
22:38
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Danny Freed, CEO & Founder of Blueprint, a therapist enablement platform that's raised $13.7 Million in funding.
Here are the most interesting points from our conversation:
- Founding Story: Danny founded Blueprint after losing a close friend to bipolar disorder. His journey began with a personal mission to understand mental health care and evolved into creating Blueprint to help therapists utilize data more effectively.
- Early Days: The first 90 days involved designing and building the initial product, getting it in front of potential users, and raising a small pre-seed round to hire the first engineer.
- Achieving Product-Market Fit: Blueprint recently launched a new product that significantly boosted engagement and adoption, indicating strong product-market fit. This new product automates documentation, saving therapists valuable time.
- Customer-Centric Development: Continuous engagement with therapists and iterating based on their feedback was crucial in developing a product that truly meets their needs.
- Marketing Strategy: Blueprint focuses on reaching individual therapists directly, leveraging digital channels and community networks to build awareness and adoption.
- Therapist Enablement Category: Originally focused on measurement-based care, Blueprint has expanded its scope to therapist enablement, providing a comprehensive suite of tools designed to enhance therapist efficiency and effectiveness.
//
Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.