Verona Frankish, CEO of Yopa and seasoned estate agency leader, shares sharp operational and pricing instincts. They dig into listings and sales trends this week. They debate pricing, marketing and reducing withdrawals. They highlight sell-through rates, fall-through remedies and local market tactics to win instructions.
01:03:30
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Using 20EA To Pick The Right Premium Agent
Verona used 20EA to advise a friend on which premium London agent to use by comparing sales rates and Instagram marketing.
The five meaningful local agents were reduced to one clear winner within five minutes using platform data and social scans.
insights INSIGHT
Large Listing Versus Sale Agreed Price Gap
The gap between asking prices of new listings and asking prices of properties going SSTC is large and cyclical.
This week the difference was 22.4% (ave listing £432k vs ave sale agreed £354k), reflecting mix and saleability differences by price band.
insights INSIGHT
Sell Through Rate Is Around Long Term Average
Sell‑through rate in February sits around long‑term norms, indicating a balanced churn in agent stock.
Resi sell‑through rate was 15.4%, close to the pre‑COVID average of 15.5%, so market activity is steady not extreme.
Get the Snipd Podcast app to discover more snips from this episode
Letting & Estate Agent Podcast