Enter the Boardroom with Nurole

151. Natasha Frangos: How to sustain culture whilst growing rapidly - boardroom lessons from HaysMac

Dec 3, 2025
Natasha Frangos, Managing Partner of HaysMac, shares insights from her journey climbing the ranks in professional services. She discusses the sector-focused strategy that drove their growth and how restructuring management improved decision-making. Natasha emphasizes the importance of effective communication during strategic changes and the need for an internal CEO succession plan. She also highlights the advantages of international expansion, specifically in South Africa, and shares practical tips for replicating company culture abroad.
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ADVICE

Slow Down To Speed Up Adoption

  • Do slow down communication and give stakeholders a clear heads-up and business case before asking them to decide.
  • Provide visibility at the right cadence so you can still move fast without surprising people.
ADVICE

Make Strategy Repeatable And Tangible

  • Do run staged strategy sessions: MT, leadership board, then partners, with written pre-reads and post notes.
  • Repeat and cascade the strategy frequently so it becomes tangible and actionable at every level.
ANECDOTE

Promotion Before Portfolio

  • Natasha was promoted to partner at 30 despite lacking an established client portfolio and was tasked to build one.
  • The firm's willingness to promote when ready kept her engaged and fuelled innovation and growth.
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