Blamo! Nur Abbas (gnuhr) talks PARSEL and design
Nov 24, 2025
Nur Abbas is a talented designer with a rich history at brands like Margiela, Gucci, and Yeezy, and he's now the founder of the innovative PARSEL project. He discusses how his experiences across luxury and mass-market fashion reveal surprising similarities. Nur dives into his studio work in Portland, the collaborative nature of design, and the concept of fashion as a service. He also shares insights on user creativity, the importance of versatile design, and how a strong personal style is rooted in confidence rather than celebrity.
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Respect Brand Codes When You Contribute
- When you work for a house, support its established codes rather than forcing your personal signature into everything.
- Reserve your distinct handwriting for projects where you control final decisions, like your own brand.
Image And Product Must Be Built Together
- Parcel's product, imagery, and branding were developed collaboratively so design and image inform each other from the start.
- Working with strong creatives like Roe and Studio Temp added new dimensions to the product's presentation.
Radiohead Sparked Deep Fashion Curiosity
- Radiohead inspired Nur's early aesthetic curiosity and led him to study what musicians wore in photos and magazines.
- Tracing influences taught him to dig back to first movers like Comme des Garçons to find the source.