Matt O’Keefe is the president of Loud & Live sports and has been a pioneer in legitimizing the sport of fitness for top CrossFit Athletes. Loud and Live Sports operates Crossfit events such as Wodopooloza, West Coast Classic, and Granite Games. We dive into his mindset on managing the best CrossFit athletes in the world. Matt shares about the power of friendship with his clients and how that has created special opportunities and relationships.
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