The Koerner Office - Business Ideas and Deep Dives with Chris Koerner The Best First Side Hustle Anyone Can Start - Ep. #294
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Apr 24, 2026 
Michael McCoy, co-founder of Prepa Pizza and former basement kit-maker turned multi-million-dollar seller. He talks about testing products at farmers markets, turning samples into sales, scaling with Facebook ads, and using demos and customer support to grow an online food business.
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Launch A Farmers Market By Piggybacking On Busy Centers
- Do start a farmers market by partnering with existing busy shopping centers to avoid rent and piggyback on their foot traffic.
- Charge vendors for simple ground spaces only and avoid providing tables/chairs to keep overhead near zero.
Stop Supplying Tables And Assign Simple Numbered Spots
- Avoid providing vendor equipment; instead assign numbered ground spots so vendors bring their own tents and tables and reduce organizer workload.
- Send a map, assign booth numbers ahead, and have vendors set up an hour early.
Price Booths To Make Markets Highly Profitable
- Charge realistic booth fees because unit economics scale quickly; a 200-stall market at $100/booth can gross $20,000 in a single day.
- Run weekly markets and you could plausibly net tens of thousands per month with minimal overhead.