2305: Marketing Mix Optimisation: A Triangulated Approach by Ekimetrics

Today's guest is Matt Andrew, UK Managing Director and Partner at Ekimetrics. The global data science consultancy helps brands improve their marketing performance, understand customers, and enhance operational excellence through analytics and data science.

Ekimetrics uses econometrics as a basis and employs triangulated methods such as Marketing Mix Optimisation (MMO) to ensure that brands make consistent decisions. Matt Andrew has worked with Google and Meta on solutions like MMO, helping clients make more confident decisions.

I learn more about how The UK team at Ekimetrics grew by 60% last year and has over 400 data scientists worldwide. The ongoing development and expansion of its Data Science Transformation, Customer Centricity, and MMO solutions are helping some major brands with holistic measurement globally at scale.

In this episode, we explore the potential of emerging technologies such as the Metaverse, web 3.0, and AI. We also discuss the true potential of digital as an integral part of marketing. Sustainability is high on Ekimetrics' agenda for 2023, and we discuss their plans in this regard.

Join us as we delve into the fascinating world of data science and marketing effectiveness with Matt Andrew of Ekimetrics.

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