Connection Accepted The secret to going viral in 2026 | #65
Mar 27, 2026
Adam Robinson, former Lehman trader turned B2B SaaS founder behind retention.com and RB2B. He talks about identity resolution, why traditional SDR outbound is broken, building a personal brand on LinkedIn, management as clear communication, and bootstrapping to multi-million ARR. Short, tactical stories on content, hiring, and scaling without VC.
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Treat Your Hook Like A Newspaper Headline
- Adam compares modern social hooks to newspaper headlines where journalists spent half their time on the headline.
- Strong hooks are the modern equivalent and deserve substantial effort, even if not 50% of your time.
Why Adam Started Posting On LinkedIn
- Adam began posting on LinkedIn in late 2022 to create awareness for retention.com after early easy deals revealed misleading product-market fit.
- It took him about a year to find his voice and realize organic personal content would be the fastest awareness channel.
Co Create Pillars And Double Down On Resonance
- Co-create content pillars with your audience and test what resonates instead of rigidly following pre-set pillars.
- Adam found SaaS/build-in-public posts blew up; he doubled down and grew followers rapidly by focusing on what worked.