151. The 2025 Social Media Playbook Nobody’s Talking About

What's up Rock Nation, today we're breaking down how we're approaching social media in 2025. Let us know which tip or strategy is your favorite, and if you're team short form or long form.

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Timestamps:

0:00 - Intro

0:35 - One Handed Crack

1:25 - "If you do not attack social in these next five years, you will pay the consequences”

3:06 - Should you niching down?

5:26 - Dial in your positioning

6:39 - Create Content That Feels Native to the Platform

7:59 - How to win on Linkedin

12:39 - Tips for native platform posting

13:54 - Short-Form for Growth, Long-Form for Trust

17:01 - Confirming the click through YouTube Titles + Thumbnail

19:07 - Series content is making waves

21:44 - Remember that YouTube is a search engine

23:37 - Use a call to action

24:01 - Show More Personality, Less Over-Produced Content

25:50 - Post Less, But Make Each Post More Intentional

28:55 - Overcoming burnout

29:51 - Micro-Niching Will Beat Generalized Content

31:40 - Lean into the Data (Without Letting the Algorithm Control You)

32:38 - One for them, one for you

33:51 - Prioritize Consistency Over Bursts of Inspiration

36:38 - Instagram Stories hack

37:59 - Master the Art of Repackaging Content

39:02 - How to repurpose long form content

40:22 - Keep a content bank

42:42 - Build a Community, Not Just an Audience

46:05 - Take Control of Your Audience (Don't Rely on Social Media!)

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