The Carey Nieuwhof Leadership Podcast CNLP 798 |Finally Beat Sermon Deadline Procrastination: Jon Acuff on Procrastination, Building an Audience, and AI-Proofing Your Impact
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Apr 14, 2026 
Jon Acuff, author and leadership communicator known for books on goals and procrastination, shares fast, practical conversations on beating deadline procrastination. He talks about building a team and audience, shifting from solo work to trusting others, and AI-proofing creative work with live events. Short, tactical ideas on planning, time-tracking, and avoiding common procrastination traps.
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Decide Clearly To Prevent Team Chaos
- Do simplify decisions and own them as a leader to reduce team chaos.
- Jon admits he caused complexity by not deciding; he now names priorities so teammates don't work on the wrong items.
Audience Building Changed With Algorithms
- The attention economy changed audience building; feeds are monetized and algorithms control discovery.
- Jon notes his Stuff Christians Like blog thrived in a less crowded era and now virality rarely converts to follows.
Go Where Your Clients Live And Track Results
- Do focus on channels where your clients are and use data to measure impact.
- Jon shifted to LinkedIn for corporate speaking, and started tracking link clicks to see which platforms actually drive speaking requests.
