Business Casual Building a Public Changelog for App Marketing
Feb 16, 2026
A creator built a public updates feed with short demo videos to promote new features and re-engage users. He explains why typical app-store notes fail and how WordPress and transcripts boost visibility. He describes batching versions, using AI to draft posts, embedding demos, and pushing updates via email and in-app to drive promotion and engagement.
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Episode notes
Publish A Public Changelog
- Create a public, user-friendly changelog so customers see fixes and new features without individual emails.
- Use that changelog to re-engage users and reduce support follow-ups by announcing resolved issues publicly.
Host Updates As SEO-Friendly Posts
- Build the changelog as SEO-friendly content in WordPress using a custom post type like "updates."
- Structure posts so they can be emailed, indexed, and reused inside the app via the WordPress REST API.
Automate Formatting With Tools
- Use tools like Advanced Custom Fields and Admin Columns Pro to build structured update posts quickly.
- Create a reusable writer project with guardrails so each update follows the same format.