Ninja Selling Podcast Are You Running Your Business Like A Business?
Jul 25, 2019
They challenge agents to treat real estate work as a real business and track dollars, hours and energy. They compare monetary ROI to return on energy and debate farming a neighborhood versus relationship building. Practical marketing choices are weighed against time and cost. They urge weekly self-meetings, disciplined tracking of productive hours, and resisting impulsive spending.
AI Snips
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Episode notes
Invest In Meeting People Not Mailing Strangers
- Prefer targeted relationship-building over broad advertising when possible.
- Example: spend $14,000 joining a community club to meet ~100 people and add them to your database rather than mailing 800 strangers monthly.
Relationships Give Faster Feedback Than Ads
- Relationships produce higher conversion and let you iterate faster than static advertising.
- Postcards are slow feedback; in-person relationships create warm lists, immediate meetings, and actionable adjustments.
Measure Time To Get True ROI On Leads
- Always calculate time cost when evaluating lead sources to find true dollar-per-hour.
- Matt had a client with strong dollar returns on internet leads but advised auditing team time to ensure those leads beat other activities.