Ep 191: Theory and Principle Founder Nicole Bradick on Designing and Building Legal Tech Products

When this podcast launched in July 2018, the very first guest on the very first episode was Nicole Bradick, who six months earlier had launched the legal technology design and development company Theory and Principle. As the company marks its fifth anniversary, Bradick returns to LawNext with news that the company is branching off in a new direction, launching T&P Studio, an arm of the business devoted to co-developing legal tech products in partnership with others.

The new business will work with partners in the legal industry who have ideas for products but who may not have the product team, budget or other elements needed to bring a product to market.T&P will validate partner ideas and then manage all areas of product strategy, design, development, and launch. Depending on the terms of the partnership, the T&P team will also participate in ownership, go-to-market strategy, sales and marketing.

After five years, how has Theory and Principle evolved and what has Bradick learned about building SaaS products for the legal market? Why is the company branching off in this new direction and what kinds of products is it looking to co-develop? What makes good design for a legal tech product? On this episode of LawNext, we discuss those questions and more.

Thank You To Our Sponsors

This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out.

• Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks.

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