The Places We'll Go Marketing Show Marketing’s Not Just Ads – It Saved Lives. - Claire Sadler
May 22, 2025
In this engaging discussion, Claire Sadler, Chief Marketing Officer at the British Heart Foundation, reveals how purpose-driven marketing can indeed save lives. She shares insights about the transformative CPR training campaign with Sky Bet that empowered over 270,000 individuals to perform lifesaving techniques. Claire also opens up about the hurdles of leading major brands, the importance of diversity in advertising, and the emotional challenges of executive roles. Her stories inspire a new understanding of marketing's profound societal impact.
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CPR Campaign Saves Lives
- The CPR campaign with Sky Bet trained over 270,000 people to save lives within a year.
- This partnership strategically engaged football fans with life-saving education through inspiring marketing.
Learn CPR Without Fear
- Everyone should learn CPR; it only takes 15 minutes using a smartphone app.
- Don’t fear hurting the person when performing CPR; it’s better to try than do nothing in emergencies.
Navigating Career Transitions
- Give yourself time and space to process after leaving a role, especially during in-between phases.
- Use coaching and networking chats to clarify your career goals and define what you want next.