Monetary Matters with Jack Farley

How $100B Asset Managers Are Making Tokenized Funds a Reality | Maredith Hannon of WisdomTree

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Jan 27, 2026
Maredith Hannon, Head of Business Development at WisdomTree Digital Assets, leads product and distribution for on-chain funds. She discusses rapid tokenization growth, WisdomTree’s suite of tokenized funds from money market to private credit, and how on-chain funds change UX, settlement speed, transparency, secondary markets, and KYC/identity for retail and institutional access.
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ADVICE

Hide Blockchain Complexity For Retail Users

  • Use user-friendly front ends to hide blockchain complexity for mainstream investors.
  • Maredith Hannon recommends apps like WisdomTree Prime to offer wallet options without exposing private-key mechanics.
INSIGHT

Yield And Treasury Needs Drive Early Adoption

  • Early demand is yield and treasury management driven, not just ideology.
  • Crypto-native investors and international CFOs use tokenized funds for yield and fast cross-border value movement.
ADVICE

Leverage On‑Chain Utility Not Just Yield

  • Explore tokenized funds for utility beyond return, like payments, collateral, and DeFi integrations.
  • Maredith Hannon urges thinking how invested capital can be spent or reused on-chain, not just parked.
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