Tech Disruptors Salesforce Scaling Agentforce in the Enterprise
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Dec 11, 2025 Sanjana Parulekar, Senior VP of Product Marketing for AI at Salesforce, dives deep into scaling Agent Force within enterprises. She discusses the importance of preparing unstructured data for AI, emphasizing the role of Data360 and rapid pilot deployments like William-Sonoma's. The conversation explores clever integration through MuleSoft, balancing deterministic workflows with LLM creativity, and overcoming change management hurdles. Sanjana also shares insights on voice agents and how businesses can optimize operations, leading to significant productivity gains.
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Blend Rules With LLM Creativity
- Hybrid models pair LLM creativity with rules-based control to avoid unsafe outputs.
- AgentScript enables deterministic workflows and safe escalation to humans.
Industry Risk Appetite Varies
- Industries vary in readiness to expose agents to customers versus employees.
- Retail leads customer-facing use while finance and healthcare favor employee-assist deployments.
Monitor Agents Like Staff
- Treat agents like employees: monitor, evaluate, and continuously train them.
- Use observability tools to inspect interactions, KPIs, and inform departmental work.