Social Media Marketing Podcast Behind the Scenes: How Social Media Examiner Does Marketing
Mar 14, 2024
Discover how Social Media Examiner evolved their marketing over time through launching a membership product, selecting and training experts for exclusive content, and embracing innovations in community building. Explore the evolution of their marketing strategy, challenges faced in community building, and the shift towards positive language for sales success amidst rapid industry changes.
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From Thesis To Society Founder
- Ali studied social media for her master's thesis and attended Social Media Marketing World as a graduation gift from her parents.
- Her early passion and community involvement led her to sign up as a founding society member and later join the company full time.
Ribbons Built A Memorable Introduction
- Ali used playful conference ribbons to break the ice and collect business cards at Social Media Marketing World.
- That quirky tactic made her memorable and helped her connect with Social Media Examiner staff, leading to a job.
Memberships Scale Beyond Events
- Memberships scale without the physical limits of events and offer recurring revenue that can grow indefinitely.
- They also provide year-round access and direct connection to experts, which conferences cannot match.