In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.

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Books/Resources Mentioned:

Big Freakin’ Change, by Cara Poppitt

Connect with AJ & Mike:

AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

Facebook

LinkedIn

Mike Michalowicz, website

All books

 

Mike’s Socials: 

IG

FB

LinkedIn