Creator Science #239: Justin Moore – What it feels like launching a book and an in-person event at the same time
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Jan 21, 2025 
Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.
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Multiple Big Swings
- Justin Moore shares that he's making multiple big investments at once, including the book and an in-person event.
- He expresses feeling scared about the financial risks involved.
Patience for Book Success
- Jay Clouse, based on his book writing research, advises that it takes a full year to see if a book truly succeeds.
- He suggests giving it time and patience.
Reference Book Value
- Jay Clouse points out that Sponsor Magnet is not only educational but also serves as a practical reference book.
- He highlights the scripts and templates as valuable tools for creators.
