Well with Arielle Lorre 419: From Romania to Hollywood: Anastasia Soare on Beauty, Perseverance & A Billion Dollar Brand Based on a Single Idea
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Oct 27, 2025 
Anastasia Soare, founder of Anastasia Beverly Hills and author of 'Raising Brows,' shares her inspiring journey from Romania to Hollywood. She reveals how she created the modern eyebrow category, including her breakthrough moment with Vogue. Anastasia emphasizes the importance of perseverance through rejection and calculated risks in entrepreneurship. She discusses her daily beauty routines, thoughts on microblading, and the artistry behind contouring. Her story is a testament to following dreams and the impact of hard work.
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Hardship Reframes Fear And Fuels Persistence
- Surviving extreme hardship in Romania reframed business fears, making common entrepreneurial risks feel smaller.
- That perspective fueled gratitude, positivity, and relentless work ethic in the U.S.
Handmade Pomade Became A Product Line
- Anastasia began by making eyebrow pomade from aloe vera and Vaseline to solve clients' post-shower gaps.
- She traveled to Bologna to create custom formulations based on skin type and client needs.
Makeup As Portraiture: Contour's Artistic Roots
- Contouring is an extension of portrait art: light and dark sculpt the face the same way paper shading does.
- Anastasia's early Instagram use and daughter's creativity helped popularize contour kits and visual education.
