The IQVIA Podcast Information Management Business Insights and Trends: Episode 7
Apr 17, 2025
Sanjay Mistry, Director of Data Operations at Molnlycke, discusses his company's collaboration with IQVIA to tackle challenges in customer master data management. He shares insights on the hurdles of defining customer data and the impact on analytics and segmentation. The conversation highlights a practical approach to implementing data governance, showcasing how incremental solutions have enhanced Molnlycke’s business efficiency. Together, they emphasize the importance of strategic partnerships and the ongoing evolution of data management in the healthcare industry.
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Molnlycke's Customer Definition Challenge
- Molnlycke struggled to define and unify the concept of "customer" across different units. - This caused issues with basic analytics like customer segmentation and sales tracking.
IQVIA's Incremental MDM Approach
- IQVIA proposed a comprehensive yet flexible MDM and data governance roadmap. - They focused on incremental wins with minimal initial investment to build confidence.
IQVIA's Trusted Partnership Approach
- IQVIA approached Molnlycke as problem solvers, not just product sellers. - They used a three-pronged approach: problem discovery, unique data, and technical solutions.