Enhancing Customer Hierarchy for Business Efficiency

This podcast episode features a discussion between Jeff Pilch from IQVIA and Sanjay Mistry from Molnlycke. Together, they explore the journey of how their companies collaborated to solve a significant business problem related to customer master data management (MDM). Sanjay explains the challenges Molnlycke faced in defining and managing customer data across different units, which hindered their ability to perform basic analytics and customer segmentation. Jeff and Sanjay then discussed the solutions proposed by IQVIA, emphasizing a practical, incremental approach to implementing MDM and data governance, which helped Molnlycke achieve better data management and business efficiency.

Featured Speakers:

• Jeff Pilch - MDM Practice Lead, IQVIA 
• Sanjay Mistry - Director Data Operations, Commercial Excellence at Molnlycke