“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker, Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance.

In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today’s shifting landscape.

They talk about why blogs are losing ground to large language models, how to get started with video, and why marketers should rethink how they define SEO. Alexander shares how Goldcast’s team uses first-party data to drive better strategy and how consistency on YouTube can finally break through the noise.

In this episode, you’ll learn:

Why B2B brands should bet on video-first content and how to get started
Why SEO is evolving and how to prepare for discoverability in the age of LLMs
What makes a repurposing strategy scalable and ROI-positive

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Alexander on LinkedIn: https://www.linkedin.com/in/alexander-bleeker/

Explore Goldcast: https://www.goldcast.io/

Explore AI Marketing Alliance: https://www.aimarketingalliance.com/

Timestamps:

(00:00) Intro

(03:40) The power of video in B2B marketing

(05:26) Consistency in video content

(08:17) The impact of AI on video production

(11:33) SEO and the shift to LLM search

(15:18) First party data and webinar strategies

(20:34) Why benchmarking may not matter in marketing

Why Does 'Mainstream' Health Media Want Us to Eat Less Protein?