The Story Power Marketing Show Better Questions Bigger Business Growth (with Brandon Towl)
Feb 4, 2026
Brandon Towl, marketing strategist and founder of Human Driven Understanding, specializes in deep customer interviews to uncover real motivations. He discusses why teams should stop guessing and start talking to top clients. Short case studies show how focused interviews reshape messaging and channel choices. Practical guidance on asking better questions and when deep research pays off.
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Guessing Instead Of Listening Kills Growth
- Companies often fail because they act on guesses rather than engaging their market.
- Brandon Towl realized dashboards and averages don't help; talk to your best customers to get actionable, business-specific answers.
Use Humility To Unlock Market Truths
- Be humble about what you don't know and act to find out the gaps.
- Admit uncertainty, then run customer conversations to discover unknowns that materially affect the bottom line.
Interview Your Ten Best Clients First
- Do one-on-one semi-structured interviews with your top clients instead of relying on surveys or focus groups.
- Ask for the 10 best clients (your 20%) and explore unknown pain points, churn drivers, pricing and messaging.