Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses. That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer interviews and pattern analysis, uncovering the real motivations, fears, language, and decision dynamics that rarely show up in dashboards or surveys.
In this episode, he and Tom discuss the importance of asking better questions to understand what truly drives customer decisions. Brandon recounts his journey from clarifying complex ideas for B2B companies with his agency 'Words Have Impact,' to launching 'Human Driven Understanding,' a consultancy focused on deep customer interviews.
They get into real-life success stories, demonstrating the tangible benefits of understanding a client's needs through direct communication.
DISCUSSED IN THIS EPISODE
00:58 Meet Brandon Towl: Marketing Strategist and Master of Questions
02:50 Identifying and Solving Marketing Problems
04:58 The Importance of Client Interviews
11:55 Case Study: Law Firm Marketing Transformation
16:02 Choosing the Right Marketing Channels
22:06 Ideal Clients for Human Driven Understanding
24:34 Final Thoughts and Contact Information
26:36 Closing Remarks and Call to Action
FULL EPISODE VIDEO
https://vimeo.com/1161303382
CONNECT WITH BRANDON
Website: hdunderstanding.com; wordshaveimpact.com
LinkedIn: https://www.linkedin.com/in/brandontowl/
