HBR On Leadership

Change How Your Colleagues See You

179 snips
Sep 3, 2025
Dorie Clark, a marketing strategy consultant and author known for her expertise in personal branding, joins the discussion to share insights on redefining workplace perceptions. She emphasizes the importance of intentional rebranding and provides actionable strategies to shift how colleagues view you. Topics include enhancing leadership presence through proactive engagement, the balance between specialist and generalist roles, and overcoming biases to advance career ambitions. Dorie highlights that impactful changes can take time, urging listeners to be patient and persistent in their personal and professional transformations.
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ADVICE

Call Out The Change Explicitly

  • Tell colleagues directly that you are changing a behavior so they notice the shift faster.
  • State the change plainly, for example: "I've realized I came across as too sarcastic and I'm working to reduce that."
INSIGHT

Old Impressions Resist Small Changes

  • People conserve cognitive energy and default to old perceptions of you unless you break into their consciousness.
  • Flagging new behaviors helps others reframe their mental model of who you are.
ADVICE

Strategically Use Humor And Prep Meetings

  • Choose when your natural humor is appropriate and when to tone it down in professional settings.
  • Prepare for key meetings to showcase vision, strategic thinking, and team accomplishments deliberately.
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