Supply Chain Connections The Freight Technology Adoption Curve with Bart De Muynck
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Dec 17, 2024 Bart De Muynck, strategic advisor with 30+ years in supply chain and former VP of Research at Gartner, shares his logistics and tech journey. He discusses the evolution from EDI to APIs, pitfalls in implementations and the need for organizational change. He covers adoption curves, pragmatic pilots and how AI will quietly boost data quality, developer productivity and talent retention.
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How Bart Accidentally Found His Logistics Calling
- Bart describes how he accidentally entered logistics via GE Capital and Penske, then fell in love when technology and process improvement connected during early TMS and telematics work.
- He trained as a Six Sigma Black Belt and moved from finance into operations, which anchored his lifelong focus on logistics and tech integration.
Tech Proliferation Creates Choice Overload For Buyers
- Technology supply exploded since the 1990s, creating choice overload for buyers who now must distinguish hype from real value.
- Bart warns buyers to assess how a tech ties to business strategy and agility, not purchase because "everyone else has it."
Define Problems And Fix Processes Before Buying Tech
- Do define the business problem and process changes before buying technology; treat tech as an enabler, not the solution.
- Bart recommends improving processes (Six Sigma mindset) first, then apply technology to capture measurable value.