Marketing as a Profit Center

Eddy Badrina is President of BuzzShift, a Dallas, Texas-based digital strategy agency that focuses on B2B and B2C client growth through the synthesis of business metrics, strategy, and creativity. In this podcast, he explores how digital marketing can revolutionize the brand CMO's role—from being an advertiser running a cost center—to functioning as a Chief Marketing & Technology Officer—redefining IT, restructuring operations, and leveraging digital marketing and the online ordering experience to drive bottom line profits ... and in a measurable way.

A company's problems are best solved though hiring the right people, rather than requiring people to "spin their wheels" trying to do something they are not good at doing. Prospective employees take a StrengthFinders test, which identifies 37 strengths in one of four buckets: executing, strategy, relationships, and influencing. Eddy knows what he has to see in the results... and hires people who it BuzzShift's culture, have the needed skills, and are strong in the areas where the company needs more strength.

Eddy has had the unusual experience of selling his company ... and then "unselling" it. He reviews this on his blog in:—"Unacquired: That Time We Sold Our Digital Agency and Then Bought It Back." http://www.buzzshift.com/digital-strategy/unacquired-that-time-we-sold-our-digital-agency-then-bought-it-back

Eddy can be reached on the BuzzShift website at: Buzzshift.com or by email at: hello@buzzshift.com