Search with Candour Branded search in 2025 | Mordy Oberstein
12 snips
Mar 3, 2025 Mordy Oberstein, founder of Unify Brand Marketing and an SEO expert, dives into the future of branding and search. He highlights the importance of standing out in a crowded digital space and managing brand perception. The conversation touches on the balance of trust and skepticism in marketing, reflecting on the shifts caused by the pandemic. Humorously, they explore SEO challenges and brand identity in an AI-driven world, while also predicting how consumer behavior will evolve in the years to come.
AI Snips
Chapters
Transcript
Episode notes
Importance of Branded Search
- Branded search is crucial for SEO strategy, especially with SERP changes and digital landscape shifts.
- Understanding audience perception and brand identity in organic search is key for companies and marketing.
Brand Name Variations and Personal Identity
- Buffalo Wild Wings (BWW) uses an acronym, demonstrating the need to consider variations in branded search.
- Mordy Oberstein intentionally chose a generic brand name ("Unify"), prioritizing personal identity over SERP.
Measuring Brand Search
- Measuring brand search involves more than just tracking keywords.
- Consider search volume, keyword variety, and brand mentions related to products/services.