In this conversation with Caspar Lee, a former top YouTube creator turned entrepreneur and investor, listeners gain insights into the evolving creator economy. Caspar discusses how brands can thrive by thinking like creators. He highlights the growth of influencer marketing budgets and shares his venture capital thesis. The chat covers exciting updates like Instagram's new 'Repost' feature and YouTube's premium 'Shows' initiative. Plus, learn about MrBeast's philanthropic efforts for clean water and Katie Feeney's leap to ESPN.
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volunteer_activism ADVICE
Use Friction To Protect Teens
Choose opt-in defaults and friction deliberately to make users pause before sharing sensitive data.
Lauren Schnipper advises friction reduces accidental privacy exposure for teens.
insights INSIGHT
YouTube Tests 'Shows' Ui
YouTube's 'Shows' layout packages videos as episodes and seasons to create a premium TV-like UX.
Joshua Cohen says this drives higher ad rates and sequential viewing.
insights INSIGHT
We're Entering A Relaxed Long-Form Phase
Caspar Lee sees the creator economy moving into phase six with more long-form, looser content styles returning.
He expects creators like truck drivers or travel vlogs to gain traction again.
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Today we are joined by creator, entrepreneur, and investor Caspar Lee for an in-depth interview. Caspar shares his unique perspective on transitioning from a top YouTube creator to a business leader, discussing the current phase of the creator economy and how brands can succeed by learning to "think like a creator." He also dives into the significant growth of influencer marketing budgets and the investment thesis behind his venture capital firm, Creator Ventures. In addition: a deep dive into Instagram's new "Repost" feature, designed to boost discovery, and the new opt-in location map aimed at competing with Snap. And, YouTube's "Netflix Makeover": A look at the new "Shows" feature that gives select channels a more premium, streaming-service-style interface. Plus, MrBeast & Mark Rober's Team Water: The duo's latest philanthropic initiative aiming to raise $40 million for clean water access worldwide. And finally, Katie Feeney Joins ESPN: How the TikTok star leveraged her social media presence to land a correspondent role at the sports network. 00:00 Intro00:57 Recap: Creator Economy Live East 03:54 Are All Conferences "Creator Conferences" Now? 05:10 From "Entrepreneurial Tourism" to a Stable Market 07:35 Instagram's New "Repost" Feature to Boost Discovery 09:27 Instagram Adds Snapchat-Style Location Map 11:11 The Power of "Friction" in App Design 14:22 YouTube Gets a "Netflix Makeover" with Shows 20:10 Introducing Caspar Lee 21:48 Interview: Caspar Lee23:14 What Phase of the Creator Economy Are We In? 26:21 How Brands Can "Think Like a Creator" 28:19 The Superpower of Being a Creator-Turned-Founder 30:36 The Massive Growth in Campaign Budgets 32:17 Can the Industry Handle Billions in New Ad Dollars? 34:01 The Thesis Behind Creator Ventures 38:36 Uploads & Downloads38:51 Upload: MrBeast & Mark Rober Launch Team Water 41:06 Upload: ESPN Hires TikToker Katie Feeney 42:46 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
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