The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

12 snips
Dec 13, 2022
Tara McMullin, host of the What Works Podcast and author of 'What Works?,' joins to share her insights on the balance between relationship-building and effective marketing. She discusses the nuances of audience engagement versus customer attraction and the importance of authenticity in social media. Tara emphasizes the emotional connections in branding and offers practical advice for small business owners. Listeners will learn how to leverage social media as a genuine tool for growth without needing to be experts.
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ADVICE

Personalize Partnership Outreach

  • Research partners, warm up their posts, then send a personalized voice message on Instagram or LinkedIn.
  • Follow that with a casual coffee chat to explore collaboration and reciprocal referrals.
INSIGHT

Marketing Is Messaging

  • Marketing is primarily about how you present and communicate your work to a specific group.
  • Andrea Jones separates marketing (messaging, presentation) from broad audience-building tactics.
INSIGHT

Business Owner, Not Content Creator

  • Most clients are business owners, not content creators, so they need simpler, realistic social strategies.
  • Andrea Jones designs programs for owners who have one or two hours weekly to spend.
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