OPERATORS Why This CEO Is Building His Own SaaS Killer: Amit RG (RichPanel)
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Mar 25, 2026 Amit RG, CEO of RichPanel — builder of CX tools for ecommerce — talks about AI agents upending traditional SaaS and why he’s betting on agent-based solutions. He discusses rapid AI diffusion, customer service automation, token vs per-ticket pricing, brand-driven distribution, and RichPanel’s new returns portal. Short, provocative, and focused on how teams and pricing models must adapt.
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SaaS Faces Rapid Commoditization From AI
- Amit RG argues traditional SaaS is approaching obsolescence as AI agents write 100% of code and compress barriers to entry.
- He sees software engineers shifting to agent orchestration and rapid diffusion collapsing durable revenue moats within 12–24 months.
Four Day Prototype Shows How Fast AI Replaces Work
- Amit recounts his engineer building a Gainsight-like CSM tool in four days that auto-generates QBR decks, demonstrating AI speed gains.
- He predicts that task will take hours then minutes as agents improve, collapsing enterprise implementation timelines.
Agents Will Orchestrate Other Agents
- Amit predicts agents will rent other agents: your business agent will orchestrate tasks across specialized agent services.
- Example: an agent planning a product launch will call supply, ads, CX and fulfillment agents to execute end-to-end.